Head In The Clouds & 626 Night Market Highlight Outstanding Asian Cuisine

88Rising’s Head in the Clouds is back with an exciting announcement for the LA festival goers! 626 Night Market fans will also be excited to hear the news!

Head In the Clouds collaborate with 626 Night Market once more

Today, 88rising, in partnership with Goldenvoice and the nationally renowned 626 Night Market, announces a carefully curated food & beverage lineup for the 2023 Head In The Clouds Music & Arts Festival on August 5th and 6th at Brookside at the Rose Bowl in Pasadena, CA. Timed to the festival’s 5th anniversary, this year’s food and beverage lineup offers the largest selection to date.

For the fourth year, the sold-out West Coast flagship event from the pioneering and internationally renowned music and media company that amplifies Asian talent and culture, welcomes back the eclectic 626 Night Market, the largest night market in the United States, as food curator for the festival. This year’s offerings include All Dat Dumpling, Baozza, Friedays, Ghostix, Luckyball Korean BBQ, Sandoitchi, Shake Ramen, Sugarmama Sugarcane, Sunday Cafe, Supreme Musubi, Tao’s Bao, and Waffleland. Dietary information will be available on the festival website.

Popular Los Angeles eateries for 626 Night Market

In addition to this year’s 626 Night Market curation, the festival will feature popular Los Angeles eateries such as Bone Kettle, Bopomofo Cafe, Cocodealers, The Drunken Dumpling and IKI Ramen. New to the food and beverage experience will be the introduction of Head In The Clouds’ BOBA VILLAGE; a unique boba market of local favorites such as Bobaful, Factory Tea Bar, Hey Hey, MILK+T, Sunright Tea Studio and Trà Space. See below for the full lineup.

Head In The Clouds LA Partnerships

88rising’s Head in the Clouds LA festival partners include Honda, presenting the “Honda Double Happiness Stage” and a limited edition apparel capsule collection. Johnnie Walker returns for the fourth year to bring attendees 21+ exclusive Head In The Clouds whisky cocktails. McDonald’s is bringing their World Famous Fries and other flavors alongside an exclusive photo experience. Additional festival partners include Bose, Coca-Cola, Guess, Jinro, Kirin Ichiban, Melona, Musinsa, Pure Life, Red Bull and Stella Artois.

Star-Studded Lineup!

This year’s installment of Head In The Clouds features a star-studded lineup. Including show-stopping performers from DPR Live, DPR Ian, Jackson Wang, NIKI, Rich Brian, Rina Sawayama, ZEDD, XG, YOASOBI, TOKiMONSTA, Keith Ape, Yerin Baek, ATARASHII GAKKO!, MILLI, Warren Hue, and many more. Head In The Clouds LA follows the success of Head In The Clouds NY. Nylon raved it “brought Asian excellence to NYC” earlier this summer. Read more about Head In The Clouds LA 2023 via Billboard HERE.

In 2022, Rolling Stone said the festival featured the “who’s who’ of top Asian talent”. Meanwhile, MXDWN perfectly described the weekend as “a success with major debuts, major returns, major collaborations and most importantly major enjoyable experiences.” Southern California News Group raved that “there is no other place like this.”

Head over to their site to buy tickets if you haven’t yet!